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  • Clement Duboc

Menu Optimization for Delivery Apps: Attracting Hungry Customers in Ho Chi Minh City, Vietnam


Grabfood Menu Optimization Kingmaker Vietnam Ho Chi Minh City


Food delivery apps have become a lifeline for busy individuals in Ho Chi Minh City, Vietnam. With super apps GrabFood and ShopeeFood owning over 75% of the Vietnamese food delivery market, restaurants, coffee shops and even street food stalls have an incredible opportunity to reach a wider customer base.


However, standing out in this competitive landscape requires more than just delicious food. Delivery Apps Menu optimization plays a crucial role in attracting hungry customers and maximizing your sales potential. In this article, we will explore some key strategies to help your restaurant thrive on delivery apps in Ho Chi Minh City.


1. Craft an Irresistible Digital Menu:


Your digital menu is the face of your restaurant on delivery apps. To captivate potential customers, it's essential to showcase your most enticing dishes and highlight your unique selling points. Optimize your menu by:


a) Eye-catching visuals: Invest in professional food photography to make your dishes visually appealing. High-quality images can entice customers and increase the chances of ordering from your establishment by up to 30% according to Grab Vietnam Annual Report 2022.

b) Concise and descriptive dish names: Keep your dish names clear, concise, in both English and Vietnamese. Use keywords that reflect the flavors, ingredients, or cooking style to pique customers' interest.

c) Highlight customer favorites: Identify your most popular dishes and give them a prominent position on the menu. This can create a sense of trust and familiarity, encouraging customers to choose your restaurant over others.

d) Organization: Ensure your menu is well categorized with favorites, combos, drinks or add-ons.

e)Customization options: Offer customization choices for dishes, allowing customers to personalize their orders based on their preferences. Allowing customers to customize their dishes via GrabFood could increase sales by up to 15% (Grab Vietnam 2022).


2. Optimize and update your account


a) Customer reviews: While all food delivery apps in Vietnam allow for customers to leave a review after receiving their order, GrabFood now allows merchants to answers reviews, allowing restaurants and coffee shop owners to address both positive and negative reviews in due times.

b) Company information: Ensure your address, hours, category are entered properly to avoid missing orders.

c) Imagery: As for your menu, your logo should be clearly visible within your banner or profile picture, although we are seeing more and more restaurants and coffee shops using their profile picture to highlight their dishes.

d) Instant Messages: GrabFood merchants are also able to talk directly to their customers upon placing an order in case of late delivery or missing items, effectively reducing the chances of getting lower scored reviews.


Optimizing your food delivery apps presence is essential for attracting hungry customers and maximizing your sales potential in Ho Chi Minh City, Vietnam. By implementing the strategies mentioned in this article, you can make a significant impact on your restaurant's success on GrabFood and ShopeeFood.


At Kingmaker Agency, we specialize in helping local businesses in Vietnam optimize their presence on food delivery apps. Our experienced team understands the intricacies of menu optimization, customer engagement, and app management. Contact us today to discuss how we can tailor our services to suit your specific needs.

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